What was the origin of this Mass Effect 2 meme?

In the Mass Effect 2 forums, I noticed that people like to take Jacob Taylor, photoshop sunglasses and an old time-y sailor captain hat on with the line "But the priiiiiize...." at the bottom.



I get that the line "but the prize" comes from the romance scene if your female Shepard romanced him, but the sunglasses and old time-y sailor captain hat? Not so much. Is it just for hilarious effect?What was the origin of this Mass Effect 2 meme?
google search 'the village people', click on images and you should have your answer....he's basically the lead singer

home bars

wich wich